It Cosmetics Review - Unveiling What People Really Think

Kenneth Wunsch 15 Jun 2025

Have you ever felt like you're just throwing money away on makeup and skincare that doesn't quite live up to its promises? It's a common feeling, that search for products that genuinely perform, and honestly, we've all been there. It seems like every other day there's a new brand making big claims, leaving us wondering if anything truly works for our complexions.

For a lot of us, finding a beauty routine that feels right, that actually helps our skin look and feel good, can seem like a bit of a quest. You might find yourself scrolling through endless online opinions, trying to figure out what's worth trying and what's just a passing fad. It can be quite a puzzle, trying to sort through all the different ideas and suggestions out there, can't it?

Well, to help with that, we took a good, long look at what people are saying about It Cosmetics. This exploration involved checking out what folks shared on their main website, seeing what customers wrote on Sephora, and even checking out the thoughts on Influenster. Of course, no brand gets universal praise, and there are certainly some points where people have expressed concerns about their offerings, but we can get into those details a little later on. For now, let's see what the general feeling is about this particular beauty line, and whether it holds up to its reputation.

Jamie Kern Lima - The Story Behind It Cosmetics
What's the Real Deal with It Cosmetics Review Scores?
Is It Cosmetics Just About Foundation?
A Closer Look at the It Cosmetics Product Line - It Cosmetics Review
How Does the New It Cosmetics Nude Glow CC+ Cream Differ from the Original?
What Makes It Cosmetics Your Skin But Better CC+ Cream So Special? - It Cosmetics Review
The It Cosmetics CC+ Cream - Is It Worth the Price Tag?
It Cosmetics Your Skin But Better CC+ Cream Versus Traditional Foundations - It Cosmetics Review
Beyond CC Creams - Other It Cosmetics Favorites
It Cosmetics Review - Addressing Different Skin Needs

Jamie Kern Lima - The Story Behind It Cosmetics

Every successful company usually has a compelling story behind its beginnings, and It Cosmetics is certainly no exception. This particular beauty business was brought into being by Jamie Kern Lima, alongside Paulo Lima, back in 2008. Jamie, you know, had her own skin concerns, like rosacea, and she found it hard to find products that genuinely helped her complexion feel good and look good. That personal challenge really drove her to create something different, something that truly worked for people with similar issues. It's actually quite inspiring, seeing how a personal need can grow into something that helps so many others, isn't it?

The company first started getting a lot of attention on the QVC home shopping channel. This platform gave Jamie a way to connect directly with potential customers, showing them how the products performed right there on television. It was a very direct way to show off what the makeup and skincare could do, and it helped them build a loyal following quite quickly. That direct connection really helped people see the value, and that's how they started to become a well-known name in the beauty world. Later on, L'Oréal Paris, a very large beauty company, decided to purchase It Cosmetics for a considerable sum, which just goes to show how much of an impact Jamie's original vision had.

Personal Details & Bio Data

Detail	Information
Founders	Jamie Kern Lima and Paulo Lima
Year Founded	2008
Initial Popularity Channel	QVC Home Shopping Channel
Acquired By	L'Oréal Paris
Acquisition Amount	$1.2 billion (cash)

What's the Real Deal with It Cosmetics Review Scores?

When you're thinking about trying new beauty products, one of the first things many of us do is look at what other people are saying. It's just natural, you know, to want to get a sense of how things perform for others before you commit. So, we gathered some information on how It Cosmetics products generally fare in terms of public opinion. Across a pretty large collection of feedback, the brand's products often achieve a good standing. For instance, if you look at a broad average across nearly 8,000 different pieces of customer feedback, the products in this discussion typically earn a very respectable 4.4 out of 5 stars. That's a pretty strong indication that many people find these items to be quite effective for their needs.

Now, to get a bit more specific, let's consider one of their well-known skincare items, the It Cosmetics Confidence in a Cream. This particular product has gathered a lot of positive comments on the brand's own site. It actually has an average rating of 4.7 out of 5 stars, based on more than 4,600 customer thoughts. That's a really high score, especially when you think about how many people have weighed in. It suggests that this cream really does deliver for a lot of users. On the other hand, when you look at certain other review platforms, like the Derm Review, the number of comments is a bit more limited. This doesn't necessarily mean anything bad, it's just that there aren't as many opinions collected there for us to consider. So, in some respects, it's good to look at a variety of places to get a full picture of what people are experiencing.

Is It Cosmetics Just About Foundation?

When people think about It Cosmetics, the very first thing that often comes to mind is their reputation for full coverage foundations. It's true, they've really made a name for themselves in that area, offering products that help to cover up blemishes and even out skin tone in a very complete way. For anyone looking for that kind of substantial coverage, their foundations are typically a go-to choice. However, it would be a bit of a misunderstanding to think that's all they offer. The company actually has a much wider selection of items than just complexion products. So, basically, while they are certainly well-regarded for their foundations, that's just one piece of what they do.

Beyond their popular foundations, It Cosmetics also makes a range of skincare items. This means they're not just about helping your skin look good on the surface with makeup; they're also interested in helping it feel good and be healthy underneath. They have products aimed at various skin concerns, from cleansers to moisturizers, which suggests a more complete approach to beauty. So, you know, if you're exploring their line, you'll find options for both your makeup bag and your daily skincare routine. It's a pretty broad approach, actually, which is helpful for those who like to keep their beauty products from the same brand.

A Closer Look at the It Cosmetics Product Line - It Cosmetics Review

Let's take a bit of a closer look at some of the specific products that often get talked about when people discuss It Cosmetics. We've already touched on their foundations, but there's a good deal more to explore. For instance, their CC+ Cream with SPF 50+ is something of a favorite among many beauty enthusiasts. It's known for providing coverage that feels light on the skin, which is a big plus for those who don't like a heavy sensation. Then there's the It Cosmetics Nude Glow CC+ Cream, which is a newer addition that offers a different kind of finish. These are just a couple of examples, but they really show the range of options available for different preferences and needs. It's interesting to see how they develop new versions of popular items, isn't it?

The company also offers items like the It Cosmetics Confidence in a Cleanser, which is designed to help remove makeup and cleanse the skin gently. And, of course, for those who love their lashes, the It Cosmetics Superhero Mascara often gets a lot of praise for making lashes look longer and fuller. There's even a micellar water product for easy makeup removal. It's pretty clear that they aim to cover a lot of ground in the beauty space, from the things you put on your face for color to the things you use to keep your skin feeling good. So, basically, they've got quite a collection to consider if you're looking for different types of beauty solutions.

How Does the New It Cosmetics Nude Glow CC+ Cream Differ from the Original?

When a popular product gets a new version, people often wonder what's really changed. That's certainly the case with the It Cosmetics Nude Glow CC+ Cream, which has come out as a variation on their much-loved original CC+ Cream. The key difference here is that the Nude Glow version is meant to be a lighter choice. While the traditional CC+ Cream is known for its full coverage, the Nude Glow aims to give you a more subtle look, something that feels a bit less noticeable on your skin. It's for those days when you want just a little something to even things out without feeling like you're wearing a lot of product. So, in a way, it's about offering more options for different preferences and occasions.

This lighter approach means that if you appreciate the benefits of the original CC+ Cream—like its skin-improving qualities and sun protection—but you prefer a more natural, less covered appearance, then the Nude Glow might be a good fit for you. It's still designed to help your skin look better, but with a sheerer finish. This kind of product development, you know, shows that they're listening to what people want and creating variations to suit a wider range of tastes. It's pretty smart, actually, to offer different levels of coverage within the same popular product line. This gives customers more freedom to pick what works best for their daily needs.

What Makes It Cosmetics Your Skin But Better CC+ Cream So Special? - It Cosmetics Review

The It Cosmetics Your Skin But Better CC+ Cream has earned quite a reputation, and there's a good reason why so many people talk about it. It's not just a regular complexion product; it's actually a very clever combination of several different things. Think of it this way: it works as a foundation to give you some color and coverage, but at the same time, it acts like a serum, a moisturizer, and even a primer. That means you're getting multiple benefits from just one tube, which can really simplify your routine. It's pretty neat, isn't it, to have one item do so many jobs?

We actually tried it out to see if it really lived up to all the buzz. The idea of a product that can do so much in one step is very appealing, especially if you're someone who likes to keep things simple or if you're often in a hurry. The claims about it being a serum and a moisturizer alongside providing coverage suggest it's also caring for your skin while you wear it. And, honestly, after putting the top-rated It Cosmetics makeup items to the test, it's clear that this brand genuinely lives up to the positive things people say about it. It really does feel like a good choice for those who want their makeup to do more than just sit on the surface. For someone like me, who used to spend money on trendy brands that often made big promises but didn't deliver, finding something that actually works has been a relief.

The It Cosmetics CC+ Cream - Is It Worth the Price Tag?

When you're considering a beauty product, especially one that gets a lot of attention, the cost is often a big part of the decision. The It Cosmetics CC+ Cream Full Coverage Color Correcting Foundation with SPF 50+ is definitely a cult favorite, and it comes with a certain price point. You can usually find it for around $47 at places like Amazon and Ulta. Sometimes, you might even spot it for a bit less, like $22 at Sephora, though that could be for a smaller size or during a special sale. So, you know, the price can vary a little depending on where you look and what kind of deal is happening. The question then becomes, does what it offers truly make that investment worthwhile?

This particular CC+ Cream is often praised for several key things it does for the skin. It aims to help make your skin tone more even, which is a common desire for many people. It also works to help hide dark spots, making them less noticeable. Beyond that, it has properties that are meant to help brighten your skin, giving it a more radiant appearance. And, importantly, it includes SPF 50+, which means it's offering a good level of sun protection while you wear it. So, basically, it's trying to do a lot more than just provide color; it's also working on the overall look and protection of your skin. For many users, these combined benefits make the cost feel like a reasonable exchange for the results they experience.

It Cosmetics Your Skin But Better CC+ Cream Versus Traditional Foundations - It Cosmetics Review

It's interesting how certain products just seem to come up again and again when you're looking for recommendations. This has certainly been the case with It Cosmetics, especially their CC+ Cream, when asking for advice at beauty stores. I've actually been to Ulta three different times, at different locations, over a period of about four months, and each time I asked an employee for a suggestion, they pointed me toward It Cosmetics. The first time, I was looking for a complexion product that had a mineral sunscreen, and that's what they suggested. Another time, I was trying to find something to help with hyperpigmentation, and again, their products were brought up. It really shows how much confidence retail staff seem to have in this brand for various skin concerns. So, in a way, it's not just customer reviews that speak highly of it, but also those who work with beauty products every day.

Our own look at It Cosmetics foundations, and particularly how their newer Your Skin But Better Foundation + Skincare compares to the original CC Cream, shows a consistent theme. The original CC Cream has truly become a beloved item, almost a benchmark for many. The new version aims to build on that success, perhaps offering slightly different benefits or textures, but still holding onto the core idea of skin improvement alongside coverage. It's about finding that balance between makeup and skin care, which is something a lot of people are looking for these days. So, basically, whether you go for the original or the newer option, the brand seems to be consistently focused on providing products that do more than just cover; they also aim to help your skin feel better.

Beyond CC Creams - Other It Cosmetics Favorites

While the CC creams often steal the spotlight, It Cosmetics has a good number of other items that have also gathered a following. For example, their It Cosmetics Confidence in a Cream is another product that gets a lot of positive attention. On the brand's own site, the comments for this moisturizer are generally very favorable. It holds a very strong average rating, which suggests that many people who try it really enjoy what it does for their skin. This particular cream is often mentioned for its ability to provide good hydration and help the skin feel more comfortable. It's pretty clear that it's a popular choice for daily moisture.

The brand also offers a couple of cleansing options that are worth mentioning. There's the It Cosmetics Confidence in a Cleanser, which is designed to gently wash away impurities and makeup. And for those who prefer a quicker method, their micellar water is apparently quite effective at taking off all sorts of makeup, even stubborn eye makeup. So, you know, they've got options for starting and ending your day. Beyond skincare, their It Cosmetics Superhero Mascara has also received praise from beauty editors and users alike. One particular editor mentioned how it has truly changed her lashes over the years, giving them a longer and fuller appearance. It's interesting how a single product can make such a big difference for someone, isn't it?

For those who like to dig deep into product performance, sites like MakeupAlley and Temptalia offer a wealth of information. On MakeupAlley, you can browse thousands of thoughts on hundreds of It Cosmetics items, along with pictures shared by users. Temptalia, similarly, provides ratings from its community and also offers swatches and comparisons to other products. These external sources provide a broader view of how the products are perceived by a wide range of users, beyond just the brand's own website. It's helpful to see what different people with different skin types and preferences think about the same items. You can even sort through their offerings by category, whether you're looking for makeup, skincare, or even tools. It's a pretty comprehensive way to get a sense of the brand's overall performance.

It Cosmetics Review - Addressing Different Skin Needs

One of the things that makes It Cosmetics appealing to a broad audience is its focus on addressing various skin concerns. They really seem to think about different skin types and issues when creating their products. For instance, if you have combination skin or skin that tends to be a bit oily, they have items that are often recommended for those particular needs. This suggests that their formulations are developed with different skin characteristics in mind, which is helpful because not everyone has the same kind of complexion. It's good to know there are options for managing shine or balancing different areas of the face, isn't it?

Similarly, for people who experience redness or conditions like rosacea, especially those with fair skin tones, It Cosmetics offers products designed to help neutralize that redness. This is a very specific concern for many, and having items that actively work to calm and balance the skin can be a big relief. Some of their products, for example, contain active ingredients like colloidal oatmeal, which is known for its soothing properties. Aloe is another ingredient you'll find, which is often used for its calming and hydrating effects. And avocado oil is also present in some formulations, providing a nourishing touch. These ingredients are included to help with specific skin issues, working to make the skin feel and look more comfortable. So, basically, they're not just making general beauty items; they're trying to offer solutions for particular challenges people face with their skin. It's pretty thoughtful, actually, to put that much consideration into the different needs of their customers.

To sum things up, this exploration of It Cosmetics shows a brand that has truly made a mark by creating products that aim to do more than just provide surface-level results. From their highly praised CC creams that combine makeup with skincare benefits, to their moisturizers and cleansers that cater to different skin types, the general sentiment is quite positive. The company's journey, starting from a personal need to becoming a widely recognized name, really speaks to the effectiveness of their offerings. Whether you're looking for something to even out your skin tone, address redness, or simply find a reliable daily moisturizer, It Cosmetics appears to have a range of options that many people find to be genuinely helpful.

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