AT&T What A Pro Wants - The Commercial Everyone's Talking About

Kenneth Wunsch 14 Jun 2025

That one AT&T commercial, the one with the song "What a Pro Wants," has certainly gotten people talking, hasn't it? It's been everywhere, really, showing up on screens across the country so often that it's almost become a part of the background noise for many. Some folks, actually, have even gone so far as to call it the least enjoyable advertisement they've ever seen, which is quite a statement, you know? But then, perhaps that very reaction, that widespread chatter, was exactly what the phone and internet provider had in mind all along.

It's an interesting thought, isn't it, that an ad getting such a strong reaction, even if some of that reaction leans towards frustration, could be a sign of its success. A strategic financial analyst, someone who looks closely at global advertising, once suggested that AT&T might have paid for the commercial to be shown so frequently just to, well, get on people's nerves a little. That kind of thinking, in a way, can really make you wonder about the methods behind some of the things we see every day.

This particular 30-second spot, which features a couple of well-known ball players, has definitely left its mark. From the tune that gets stuck in your head, whether you want it to or not, to the faces singing it, there's quite a bit to unpack about this little piece of marketing. We'll take a closer look at the people involved, the idea behind it, and just how much it has been seen, which is pretty much what this whole conversation is about, so.

So, Who Are the Faces Behind the "att what a pro wants" Jingle?
- Chet Holmgren - A Quick Look
- Shai Gilgeous-Alexander - A Quick Look
What's the Story with "att what a pro wants" Anyway?
- The Concept and the Players
- The Song That Sticks Around
Did AT&T Really Want "att what a pro wants" to Be the "Worst"?
- The Strategy Behind the Airtime
- Viewer Reactions to "att what a pro wants"
What Deals Come with "att what a pro wants"?
- Offers for AT&T Customers

So, Who Are the Faces Behind the "att what a pro wants" Jingle?

When you see the "att what a pro wants" commercial, you're probably noticing a couple of fairly tall, athletic people on screen. These aren't just any actors; they're well-known basketball players, which, you know, adds a certain something to the whole idea. The ad features Shai Gilgeous-Alexander and Chet Holmgren, two talents from the Oklahoma City Thunder. Their appearance in the spot has, in a way, brought a lot more attention to it, especially for sports fans who follow their careers closely. It's almost like seeing your favorite athletes in a completely different light, singing a catchy tune, even if it's a little off-key, you know?

Chet Holmgren - A Quick Look

Chet Holmgren, a significant figure in professional basketball, has quite a story connected to this "att what a pro wants" commercial. He was the second overall draft pick back in 2022, which is a pretty big deal in the basketball world. For him, singing in this particular AT&T spot was, in his own words, a real win for him personally. It turns out he had backed out of doing something similar with the phone company before, so this time around, it seems he really committed to it. It’s a nice bit of personal history tied to an advertisement that, well, everyone seems to have an opinion about, in some respects.

Detail	Information
Full Name	Chet Thomas Holmgren
Date of Birth	May 1, 2002
Place of Birth	Minneapolis, Minnesota, USA
Height	7 ft 1 in (2.16 m)
Team	Oklahoma City Thunder
Draft Pick	2nd overall in 2022

Shai Gilgeous-Alexander - A Quick Look

Shai Gilgeous-Alexander, often referred to as SGA, is the other prominent player in the "att what a pro wants" commercial. He's known for his impressive skills on the basketball court, bringing a high level of play to his team. His presence alongside Chet Holmgren in the ad certainly makes it more recognizable for many sports followers. Back in March, actually, the Milwaukee Bucks made a bit of fun of SGA and Holmgren after a win over their team, which just goes to show how much these players are in the public eye, even outside of the game itself. Their involvement in this ad really puts a spotlight on the blend of sports and advertising, you know, which is pretty common these days.

Detail	Information
Full Name	Shai Gilgeous-Alexander
Date of Birth	July 12, 1998
Place of Birth	Toronto, Ontario, Canada
Height	6 ft 6 in (1.98 m)
Team	Oklahoma City Thunder
Position	Point Guard / Shooting Guard

What's the Story with "att what a pro wants" Anyway?

So, what exactly is happening in this "att what a pro wants" commercial that has everyone talking? The ad itself is a quick 30-second TV spot. It shows the two ball players, Chet Holmgren and Shai Gilgeous-Alexander, walking down a set of steps to get onto their team bus. Instead of just walking, though, they're singing a tune called "What a Pro Wants." The singing, to be honest, has been described by some as "a little off-key," which, you know, adds to its memorable quality, for better or worse. This simple setup, combined with the repeated airing, has really made it stick in people's minds, which is pretty much what an advertiser hopes for, I guess.

The Concept and the Players

The core idea behind the "att what a pro wants" ad is fairly straightforward: link AT&T's offerings to what a professional, in this case, a basketball player, might desire. The players are seen moving towards their team bus, a common scene in the life of an athlete. What makes it different, however, is their sudden burst into song. This unexpected element, combined with the slightly imperfect singing, gives the commercial a certain, shall we say, charm, or perhaps, a bit of an edge that makes it stand out. It's a way of trying to show that AT&T is what a professional needs, or wants, as the song suggests, even if the delivery is a bit, you know, unique.

The Song That Sticks Around

The tune at the heart of the "att what a pro wants" commercial is definitely one of its most talked-about features. It goes something like this: "🎵 what a pro wants 🎶 what a pro needs 🎵 whatever makes me happy sets me free 🎵." When people first heard it a month or so ago, some found it funny. But after hearing it over and over, that humor, you know, might have worn off for some. The repeated lyrics are designed to be memorable, and they certainly are, whether you enjoy them or not. It’s one of those jingles that, once it's in your head, it's pretty hard to get out, which is a common effect of ads shown very, very often.

Did AT&T Really Want "att what a pro wants" to Be the "Worst"?

It's a pretty strong claim to call an advertisement the "worst commercial in history," but that's exactly what some people have said about the "att what a pro wants" spot. This label came about after the commercial was aired excessively, showing up almost everywhere, especially during major sports events. But here's a thought: maybe, just maybe, this widespread, almost irritating, airing was exactly what the phone and internet provider intended. It's a bit of a bold strategy, you know, to aim for such a strong, even negative, reaction, but it definitely gets people talking about the brand, which is a goal for any company, really.

The Strategy Behind the Airtime

The sheer number of times the "att what a pro wants" commercial has been shown is quite something. In just one week alone, it appeared on national television at least 473 separate times. That kind of frequency made it almost impossible to avoid, especially if you were spending a lot of time watching NBA and NHL playoff games. Brian Wieser, a strategic financial analyst who looks at global advertising and technology, suggested that AT&T might have paid to air the commercial so frequently to "irritate" viewers. The idea here is that even if people are annoyed, they're still thinking about AT&T, and the ad is getting noticed, which, in some respects, is a kind of success for marketing.

Viewer Reactions to "att what a pro wants"

The public's response to the "att what a pro wants" commercial has been, shall we say, varied. While some found it amusing at first, the constant repetition seems to have pushed many to the brink. One person on social media, for example, described it as genuinely standing out as the one they liked the least they'd ever seen. Another comment, which is pretty vivid, mentioned wanting to "stab my ears" when the ad comes on. These kinds of reactions, while strong, really show how much the commercial has gotten under people's skin. It’s a clear example of how too much of a good (or even a bad) thing can turn people off, you know?

What Deals Come with "att what a pro wants"?

Beyond the catchy, or perhaps grating, tune and the familiar faces, the "att what a pro wants" commercial is, at its core, about AT&T's services and products. While the ad itself focuses on the players and the song, the company uses this widespread attention to highlight some of its current offers. It's pretty typical for an advertisement to, you know, draw you in with something memorable, and then subtly or not so subtly point you towards what they actually want you to buy. So, what kinds of deals are connected to this particular marketing effort?

Offers for AT&T Customers

AT&T, as a phone and internet provider, often has various promotions going on, and the "att what a pro wants" campaign is no exception. For instance, AT&T customers can get some of the best deals on newer iPhone models, like the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max, especially when they trade in an eligible smartphone. You can save a good amount, sometimes up to $1000, on an iPhone 16 Pro if you trade in an iPhone 13 Pro or later, even if it's not in perfect shape. This kind of offer, in a way, makes upgrading your phone a bit easier, which is something many people are looking for, really.

They also offer flexibility, allowing you to turn in your phone and upgrade whenever you feel like it, without having to worry about any remaining balance on your payment plan. This freedom, you know, is a pretty big draw for customers who want to stay current with their devices. You can also find free cell phones available at AT&T, which is another option for those looking for a new device without a big upfront cost. These are the kinds of practical benefits that the widespread "att what a pro wants" ad might lead people to discover, so.

The "att what a pro wants" commercial has certainly been a topic of much discussion, from its frequent appearances on television to the reactions it has sparked among viewers. It features well-known basketball players Chet Holmgren and Shai Gilgeous-Alexander singing a memorable, if sometimes irritating, jingle. The ad's strategy, some believe, was to achieve maximum visibility, even if it meant generating a bit of annoyance. Alongside the commercial's widespread airing, AT&T continues to offer various deals on devices like the latest iPhones, often with trade-in options, which is pretty much what any large company does to keep customers interested.

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